MUEVE EL POM POM
We created an original reggaeton song called “Mueve el pom pom” (move your butt) and playful animated music video to cut through the boring political ads and get a diverse bunch of young LatinX butts to the voting booth. Our main characters are an empowered grandma and teen because research told us that they have the most sway in a LatinX household. The lyrics of the song talk about issues that were most important to our audience, so although it looks mad, and weird, it’s actually science.
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