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NIKE - 
FRANCE



French fans were fed up of the lack of effort and underachievement of their national team. So, to launch the new World Cup kit, we created posters encouraging the team to 'Fight for your fate' and posted them all over the country. #ProvoqueLeDestin now trends on Twitter every time they play.


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My Role:
Concept & Senior Copywriter

Credits:
Art Director - Joris Philippart

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