OLD SPICE - 
WORLD’S FIRST SCENTED NFT



Even your mom is going mad for NFTs. So we thought we’d ride our manly steeds into the hype by making the world’s most unnecessary and pointless NFT that absolutely nobody wanted or needed; the world’s first scented NFT. If you think that sounds dumb wait until you hear that 25k people helped us create it live on Twitch with a bunch of famous streamers and the only way to smell it was with the world’s first giant nose helmet NFT sniffer thing. 


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My Role:
Concept & Senior Copywriter


Credits:
Creative Director - Erik Fahrenkopf
Creative Director - Sara Phillips
Copywriter - Serena Board

Media Partner - Twitch