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OLD SPICE - NIGHT PANTHER



Old Spice brought out a new deoderant called Night Panther. We thought that sounded like a wrestler’s name so we wrote the story of Joseph Average - a mild mannered Old Spice Sales Rep who becomes the Night Panther - and integrated it into the world of WWE as a six part series. He became a fan favourite and even won an official WWE title. Twice.

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We made commercials for Night Panther, featuring Night Panther.





Which made other WWE Superstars like R-Truth jealous.




So we sponsored R-Truth too. Well, his left armpit.














   






My Role:
Concept & Senior Copywriter

Credits:
CD - Erik Fahrenkopf
CD - Sara Phillips
Art Director - Jim Ward
Copywriter - Jordan Dinwiddie
 

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