ROYAL LONDON - WE’RE SO YESTERDAY




I had a month before I was leaving VCCP for Wieden+Kennedy and they put me on a new brand platform brief for Royal London Insurance; the oldest insurance company in the UK. So I came up with the idea that because they’ve been around for so long, they’ve seen it all, and wrote this script which Jonny and Chris poured their talent all over.



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My Role:
Concept & Copywriter


Credits:
Art Director - Jonny Parker
Copywriter - Chris Birch