First work for Audi Japan
We pitched and won the Audi Japan account and the first thing they asked us to do was some not so sexy trade ads about a special edition A3 that comes with some different parts. So we turned the parts into beautiful traditional Japanese patterns and created a whole host of assets. I have to say that the design team and my art director worked their ass off on this.
Initial concept / Lead creative team
ECD - Mikey Farr
ECD - Tota Hasagawa
Art Director - Jordi Luna
Japanese Copywriter - Takeshi Amata
Design - Dee san chan