AUDI A3

 

 

First work for Audi Japan

We pitched and won the Audi Japan account and the first thing they asked us to do was some not so sexy trade ads about a special edition A3 that comes with some different parts. So we turned the parts into beautiful traditional Japanese patterns and created a whole host of assets. I have to say that the design team and my art director worked their ass off on this.

Role:
Initial concept / Lead creative team

Credits:
ECD - Mikey Farr
ECD - Tota Hasagawa

Art Director - Jordi Luna
Japanese Copywriter - Takeshi Amata
Design - Dee san chan

 

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