NEW COKE

 
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New Coke X Stranger Things

 

The new season of Stranger Things is set in 1985.
The same year that Coke changed its 99 year old recipe
for the first time to create New Coke. Known as one of the
worst marketing moves of all time, we thought it’d be cool
to repeat the mistake nearly 35 years later.
Turns out the world did too.

Role:
Copywriter

Credits:
CD - Erik Fahrenkopf
CD - Patty Orlando
Art Director - Cameron Soane

 

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