Ice Breaker Cards To Bring People Together
Without friends and family, Christmas really sucks for homeless people, which is why we created 'ice breaker cards'. Simple ready-stamped cards given out to people in need in the days leading up to December 25th, the cards were a way for the homeless to let loved ones know they're ok and hopefully re-unite them. Although not the aim of the idea, the cards picked up a ton of national and international press.
Initial concept / Lead creative
Art Director - Joris Philippart