O2

 

Creating The World's Largest Jersey

 

During the 2011 Rugby World Cup, we asked England's fans to show their support for the team by tweeting #ShearForEngland. For every 1000 tweets, we sheared a kiwi sheep and used the wool to knit the world's largest shirt. The iconic image ran on the back page of newspapers from Auckland to LA.


Role:
Initial concept / Lead creative team

Credits:
CD - Colin Byrne
Art Director - Joris Philippart