SONY_XPERIA_Z

 

An Integrated And Interactive Phone Launch

 

With just 3 weeks until launch O2 briefed us to show off the awesome features of the new Sony Xperia Z. We created 3 interactive installations where people could experience the features first-hand in a series of digitally interactive experiments.

Role:
Initial concept / Lead creative team

Credits:
Creative Director - Colin Byrne
Art Director - Joris Philippart